katrina-craig on DeviantArthttps://www.deviantart.com/katrina-craig/art/Dare-2013-UI-481577754katrina-craig

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Dare 2013: UI

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Description

Brief
Mad Rhino Games is a team of eight students of various disciplines who were tasked with creating Dare to be Digital's 2013 brand identity and marketing campaign. This would be used throughout the Dare competition and the ProtoPlay festival, featured across all aspects of promotional material including print and web media, animations for tv and web, and a game for android devices. The target market included the general public, families, teenagers, casual gamers and hardcore gamers, and students on game courses.

Client
Dare to be Digital is an internationally renowned proving ground that offers the opportunity for teams of arts and technology students to develop a prototype video game in nine weeks, receiving support and mentoring from industry specialists. At the end of the competition, the prototypes are displayed at Dare ProtoPlay, a 3 day video games festival. The general public as well as industry experts get to play and vote for the games. Prizes are then awarded to the winning teams, who then attend the BAFTA Video Games Awards to compete for the “Ones to Watch Award”.

Project Duration: September 2012 to May 2013.
Resources: Pencil, Pen, Adobe Photoshop, Illustrator & Flash.
Image size
1500x1060px 854.78 KB
© 2014 - 2024 katrina-craig
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